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Booking flow
Web Products
🎯We designed a delightful booking flow experience for Alternative Airlines an online travel agent based in London & New York
About
Reduce time spent to conversion, Higher conversion rate within booking flow to flight details, Reduce time taken to complete forms & Reduce time taken to complete booking from end to end experience.
My role was to work within the booking flow to optimise user journeys to maximise our ancillary offering
Prototype
Designs
Metric
+622%
Revenue increase
28.7m
9m -> 28m
+622% increase in just 2 years from £9.4m to £28m in 2021.
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